Research Suggests Culture Drives Profits
There is significant research to suggest that businesses with a strong and positive corporate culture see much greater long term profits.
However, the values in this corporate culture do not just have to be advertised, they actually have to be lived by. Employees need to perceive a real culture of integrity in order to see their own performance improved. Integrity needs to be the norm of behavior within a company, meaning that everybody is able to trust each other.