Why Is Corporate Culture Important?
Corporate culture is a very hot topic. We are constantly confronted with news items of poor culture being the reason why organizations fail, or become completely unethical. Unfortunately, we don’t often see stories of positive culture working properly. However, good leaders and managers understand the importance of having a strong corporate culture, something that every employee and the customers of the company are able to sign up to.
Businesses are becoming increasingly complex and the culture has to be able to respond to this. In a recent study by Booz & Company, who conduct research on innovation every year, it was noted that results are no longer driven by research and development. Instead, what matters was that companies have a culture that supports new techniques and innovation, and that this is strategically aligned. However, how do you build a strong corporate culture? What are some of the best practices we should look into in order to ensure your organization is able to move forward towards your vision?