Sales and The Art of Communication
Sales is all about communication – persuading people that they absolutely need a certain product or service. However, hard selling, the process of almost forcing prospects to purchase something they probably don’t need is a tactic that can no longer be considered valid or successful. Not only do customers see through this and end the conversation almost immediately, it is also no way to build up a good company image with a strong database of happy and returning costumers.
Because of this, businesses have to place a strong focus on ensuring their sales team is trained in effective communication. This is true for both external and internal communication. It requires an increased understanding of all elements of communication, including such things as tone, body language and the actual words used.